Talk To One Person, Not The Entire Internet
Posts aimed at everybody tend to land nowhere.
Write as though you are speaking to one ideal buyer. The person who loves misty landscapes, old houses, bright florals, ravens, racehorses, whatever your world holds. Specificity feels personal, and personal feels memorable.
A whisper to the right person usually beats shouting into the void.
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Brought to you by your local void-avoider, now refusing to market to “people who like stuff”.
